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THE RADIO CAMPAIGN!

Last modified October 31, 1996

MARKETING FAMILY ADVOCACY

10,000 Promises for Parents

INSTRUCTIONS FOR ARMY FAMILY ADVOCACY PROFESSIONALS
BONUS: Click here for 10,000 Promises Newspaper Articles!
These public service announcements are provided by Strong Families, Strong Soldiers and the Army Family Advocacy Program to assist local radio stations in making this a safer community for parents and children. You should be able to copy and paste them into a word processing document, edit them to fit your installation's requirements, and then print them on your own stationary.

Use them as they are provided, or change them to meet your local needs.

You can take these to your radio stations anyime during the year, but this package is especially designed for a year-round campaign that you can start working on now, with the purpose of setting some goals beginning with child abuse prevention month, April 1997.

Help us improve this resource. And send us your PSA scripts. Write a letter to the Webweaver

Positive Support for Parents: 10,000 Promises for Parents

Radio Public Service Announcement Package for 1997:
Set a goal for your installation, and go for it!

Index:

Titles in this Flight

Click here for 10,000 Promises Newspaper Articles!

(In broadcasting, a "flight" is a series of announcements designed to run together as a series)

1. The 10,000 Promises
2. When I was Little

Instructions:
Note: If your web browser does not allow copying, then you can try Saving the PSA's or you can Print them and either transcribe the copy or scan it with OCR software.

Ideas, Ideas, Ideas: Try them out on focus groups of soldiers and families. You may even get ideas for new messages from the groups. And consult your Army Family Advocacy Program Prevention Resource Manual (Section 2: Marketing) or your white handbook: Marketing Family Advocacy: A Focus on Prevention (74 pages). Can't find them? Review the Shelf List.

For further information on using this resource, contact
Tom Hanna, Marketing Specialist, Strong Families, Strong Soldiers

POSITIVE PARENTING INFORMATION: FOR USE UNTIL APRIL 1998

Contact: (Your Name)
Family Advocacy Program
(Your Installation Name and Address)
(Your Phone Number)

PSA # 1: THE TEN THOUSAND PROMISES

ANNCR 1: This station, and the Family Advocacy Program, invite you to make just one promise to lend a helping hand to parents in our community. Join the 10,000 Promises for Parents Campaign, a campaign that is going on in many American communities. Our goal at (Your Installation) is (X Thousand Promises) by April 1998. Your promise will take us one step closer to our goal.

SOLDIER'S VOICE: Hey, I'm good at what I do, but when it's my turn to take care of the kids, I'm not always so sure of myself. So when my buddy called and said he'd join me on one of those special kids days - - I said "OK, but where did that come from?" He said "Who cares? When should I be there."

ANNCR 1: We know where it came from. It's just another pledge from one buddy to another in the 10,000 Promises for Parents Campaign. Want to know more? Contact the Family Advocacy Program at (Your Phone Number) and they'll send you the10,000 Promises campaign information. Call (Your Phone Number).

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Time: 1 minute (165 words)
Campaign Type: Neighbors Helping Neighbors
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POSITIVE PARENTING INFORMATION:
FOR USE UNTIL APRIL 1998

Contact: (Your Name)
Family Advocacy Program
(Your Installation Name and Address)
(Your Phone Number)

PSA # 2: WHEN I WAS LITTLE

ANNCR : This station, and the Family Advocacy Program, invite you to make just one promise to lend a helping hand to parents in our community. Join the 10,000 Promises for Parents Campaign, a campaign that is going on in many American communities. Our goal at (Your Installation) is (X Thousand Promises) by April 1998. Your promise will take us one step closer to our goal.

WOMAN: When I was little, these friends of my parents used to come over every Saturday about Three in the afternoon. And they always brought something simple to eat and drink for all of us. Now that I'm a parent myself, I realize that those friends were doing something to give my parents a little break from us kids. And now I try to do the same thing with my friends. What do you think?

ANNCR: Taking time to be with your friends and their kids can be both fun and helpful. For more information on Want to know more? Contact the Family Advocacy Program at (Your Phone Number) and they'll send you the10,000 Promises campaign information. Call (Your Phone Number).

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Time: 1 minute (146 words)
Campaign Type: Neighbors Helping Neighbors
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Newspaper Articles
Press Release
Side Bar Article
Box Ad
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Press Release

FOR IMMEDIATE RELEASE

CONTACT INFORMATION
(Your Name)
Family Advocacy Program
(Your Phone Number)

Promises for Parents Campaign Launched

(Your Installation's) Family Advocacy Program has launched a year-long campaign to lend a hand to parents.

Under the 10,000 Promises For Parents campaign, individuals and groups are encouraged to do something "extra" to ease the work of fathers and mothers throughout the community. At (Your Installation), a special committee of ACS, headed by (Name and Affiliation of the 10,000 Promises Committee) has been formed, to carry out the promises campaign.

A media campaign to support the 10,000 Promises will bring the campaign to the attention of all uniformed and civilian units at (Your Installation). Promises are being collected on specially printed forms, with the goal of reaching (X,000) throughout the community by the end of April 1998. April is National Child Abuse Prevention Month.

The promises, once fulfilled, have positive potential for all involved:

· The individuals making and fulfilling the promise gain personal satisfaction, and a sense of being part of the helping community.

· The parents receiving the promises get the direct benefit, but also experience the indirect value of stronger connectedness, or lessened isolation.

· The family-serving agencies gain from seeing a broadened commitment to supporting parents in the community.

· The community gains by becoming a little bit better place for raising children, as the habit of helping one another spreads from neighborhood to neighborhood, from home to workplace, from schools to shopping centers.

The campaign, originally developed by New York State's chapter of the National Committee to Prevent Child Abuse, is unique: it does not ask for money; instead it calls on everyone for individual action. It is based on the premise that each individual can commit to doing one tangible, ordinary thing to ease the job of a parent.

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Sidebar:

What's In A Promise?

New York State's chapter of the National Committee to Prevent Child Abuse provides many recent examples of promises they have collected. Here are some ideas culled from their lists.

· Pharmacists can take extra time to explain children's medical prescriptions to parents.

· Neighbors can volunteer to keep an eye on the kids from down the street once a week to give the parents a break from 24-hour child care.

· Adults can volunteer to become Big Brothers or Big Sisters to a child in their community.

· Any workplace that has children as visitors can keep a box of crayons and paper available to keep little hands busy.

· Bus drivers can make a point of giving an extra smile to parents who are there when young children are getting on or off the bus.

· Shoppers can support parents by expressing praise for their children at the store.

· Mothers can invite a neighbor under stress over for a cup of coffee to break the tension.

· Teachers can reach out by calling parents and telling them something positive about their children.

· Grandparents can make a point of being a good listener for young parents.

Want to share your ideas? Contact the Family Advocacy Program at (Your Phone Number).

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Box Ad:

Get Involved with 10,000 Promises

If you want to be a Promises Ambassador and you have opportunities to speak at briefings or community events, or if you just want to help make the Promises Campaign a success, consider calling the Family Advocacy Program at (your telephone number). We have materials that are designed to help make the campaign work for you.

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