Slide 6 of 10
One of our underlying assumptions is that a message is not going to have the desired impact on behavior unless it arrives at the right time.
We itemized the key timing factors so that educators -- and mothers -- can deliver the message when it can do the most good.
First and foremost, reach moms when their kids are 0 to 5 years of age.
Target young parents as they start the most important job of their lives.
Reach people in times of stress, in times of isolation, and anytime when you get the sense that they are ready to listen.