Slide 8 of 10
The more comprehensive the use of delivery systems, the better the chances of finding measurable outcomes, and meeting the goal of prevention SBS.
Public awareness is a forgotten component -- the Cinderella of prevention. But truly public awareness and community education go hand in hand.
Use the synergy of reinforcement.
If a mother hears the same message in a radio PSA that she heard from the community educator, the message becomes “more true.”
If the community educator hears the radio PSA, it is a validation of the mission.
If leadership hears the PSA, they become carriers of the message, and recognize the concepts when policy is being discussed.
There are many more ways this synergistic formula works.
For further examples of a comprehensive strategy for prevention, review all the resources of the Child Abuse Prevention Network at http://child.cornell.edu/army/fap.html.